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Manufacturer Representatives

Independent Sales Rep Company

We are Manufacturer representatives company with premier manufacturers, dealers and distributors. Synergy Marketing Consultants began because our owner, Keith Pope, saw a need for Low Voltage Dealers to have access to sales and support from partners. He recognized the need for manufacturers reps who cared enough to learn about the products they were selling; and who answered their phones. Over the years we’ve continued to grow and add to the Synergy family, becoming the most reliable independent manufacturers rep firm in the Midwest. Thanks to a strong sense of integrity and putting our client’s needs first, we’ve become the Midwest’s most trusted leader for sales and representation in the Security, AV and Networking industry's. Your resource for world class game changing technologies. “It is impossible to know everything, however, the more resources you have the deeper your knowledge and ability to grow! Synergy has the resources (independent sales representative) and the desire to help all in Pre and Post Sales.”

What Is A Manufacturer Representatives?

A Manufacturers' Representative, also known as independent sales representatives or sales agent, is an individual, sales agency or company that sells a manufacturer's products to wholesale distribution and trade dealers.

When a manufacturer hires a manufacturers rep firm, this usually means that a contract is signed between the two companies, which empower the rep to sell, or solicit sales for, the manufacturer's products as an agent in a defined territory. The products are usually ordered directly from the manufacturer, who then pays a sales commission to the manufacturers rep firm. The commission rate varies according to the market and the product type.

Manufacturers' representatives may be especially helpful for any manufacturer looking to get new sales, on going support and more exposure due to their larger outreach from cross over lines they represent.

Why Use Manufacturer Representatives?

More than 50% of American manufacturers utilize commission based independent agents exclusively or along with direct sales forces. In areas such as low voltage electronics, 80% utilize manufacturers reps.

 Because they sell numerous lines, agents can introduce a manufacturer's products to more clients than manufacturer sales people. Multiple-line selling produces a wider, better-defined buyer base, leading to an independent rep being in a position to rapidly receive a client and increased revenue.

What Other Activities Does A Manufacturer Representatives Perform Besides Sales?

Manufacturer representatives provides invaluable services like customer care; product demonstration and training; market research, industry intel and product development advice. 

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